Advent International completed the acquisition of the global connect business of Nielsen, American information, data and market measurement firm, for $2.7bn. Nielsen will also received warrants in the new company exercisable in certain circumstances. Advent carried out the transaction in partnership with James Peck, former CEO of TransUnion, an American consumer credit reporting agency. "We have redesigned our products, our business platform, and our operating model, positioning Nielsen to better deliver the solutions our clients need in the rapidly changing global media ecosystem. We are now fully aligned around three essential solutions--Audience Measurement, Audience Outcomes and Gracenote Content Services--that are designed to drive growth by leveraging a single media platform across a global digital-first footprint," David Kenny, Nielsen Chief Executive Officer.