Maspex Group, a Polish multinational food company, agreed to acquire the Becherovka brand from Pernod Ricard, a spirits group. Financial terms were not disclosed. “Becherovka is a heritage brand deeply rooted in local tradition with great growth potential. It is our 21st transaction overall and the 2nd deal in the spirits segment – a category where we see vast opportunities. We would like to thank Pernod Ricard for their trust in our vision and all the parties supporting us in this competitive auction,” Krzysztof Pawinski, Maspex Group CEO.