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DEFINITY FINANCIAL CORPORATION

HQ - Waterloo

Summary

Definity Financial Corporation is a Canadian property and casualty insurance company and the parent company of brands like Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.

Deals Overview

Total Deals1

Valued Deals1

Total Value£ 1.77 B

Avg. Deal Size£ 1.77 B

Market Context

Senior Management

Rowan Saunders
President and CEO

Sort

27 May 2025|Canada|Insurance Brokers

Target: TRAVELERS (CANADIAN PERSONAL INSURANCE BUSINESS)

Bidder: DEFINITY FINANCIAL CORPORATION

8 Service Providers

3 Bidder | 5 Vendor

66 Dealmakers

23 Bidder | 43 Vendor

£ 1.77 B

Value

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