Request Deal Involvement

PepsiCo completed the acquisition of BFY Brands from Permira.

Identify your role

Select the side you represented in this transaction, and provide your current job title.

Service Providers

JP Morgan

financial advisors

JP Morgan

or

Principals

BFY BRANDS

target

BFY BRANDS

PEPSICO INC

bidder

PEPSICO INC

PERMIRA ADVISERS LLP

vendor

PERMIRA ADVISERS LLP

Principals or Service Provider not listed?Add missing Service Provider or Principal

Enter your Job Title on this deal

This title will appear on your profile next to this deal involvement.


To help us verify your involvement, please include links to any relevant publications that mention you or your company's role in this deal:

All rights reserved. Copyright © 2025 Datasite

MergerLinks - Request Credit - PepsiCo completed the acquisition of BFY Brands from Permira.