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New Deal


Announced

Completed

Perion Network completed the acquisition of Undertone Networks $180m.

Financials

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Transaction Value£120m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA8.57x
Share Price Premium-
One Off Charge-

Tags

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internet

advertising

Media Agencies

United States

Private

Acquisition

Completed

Friendly

Private Equity

Single Bidder

Majority

Synopsis

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Perion Network, a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions, completed the acquisition of Undertone Networks, a provider of high-impact, cross-screen advertising solutions, $180m. “In Undertone we have found a premium brand company of scale and profitability, with a differentiated sustainable position in the market. Together we firmly establish ourselves as the leader in delivering high-quality advertising solutions for publishers and brands. In addition to providing strong cash flow and revenue diversification, Undertone will add significant depth and talent to our company. With this acquisition we intend to become synonymous with engaging and impactful advertising solutions for brands and publishers,” Josef Mandelbaum, Perion CEO.

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