General Atlantic, a leading growth equity firm, has made a strategic growth investment in the company completed the acquisition of Joe & the Juice, a fast-growing urban juice bar and coffee concept. Financial terms were not disclosed. General Atlantic joins existing investor Valedo Partners, a Stockholm-based growth-oriented private equity firm, as a minority shareholder. “Joe & the Juice has become a cultural hot-spot in northern Europe, providing a hip environment where both employees and customers enjoy spending time. I am grateful for the significant recognition that Joe & the Juice has received over the last few years from our customers, team members, and also potential investors. We are thrilled to welcome General Atlantic as our new investment partner alongside Valedo. General Atlantic has a strong track record of supporting high-growth companies as they expand globally and we look forward to leveraging the firm’s expertise in the retail and restaurant sectors as we continue to build our brand globally,” Kaspar Basse, Joe & the Juice Founder and CEO.