Announced
Completed
Synopsis
The Estée Lauder Companies, an American multinational cosmetics company, completed the acquisition of Too Faced, the feminine, playful makeup brand renowned for high-quality, stylish cosmetics, for $1.45bn. "Too Faced is one of the most dynamic makeup brands in the world. It has tremendous growth momentum in specialty-multi and online – important, strategic and fast-growing channels. With Too Faced, we see terrific opportunity for additional value creation through expansion in new and existing markets both in the US and internationally, as well as in travel retail globally. Jeremy, Jerrod, Eric and the entire Too Faced team have built an amazing and innovative brand. We look forward to working with them to continue to build on the brand’s winning spirit," Fabrizio Freda, The Estée Lauder Companies President and CEO.
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