Post Holdings, a consumer packaged goods holding company, acquired Weetabix, a leading United Kingdom-based packaged food company, from Shanghai-based state-owned​ enterprise Bright Food Group and an investment fund advised by Baring Private Equity Asia for £1.4bn. “We have long admired Weetabix as a leader in cereal and believe it will be a fantastic strategic fit within Post,” Combining together two category leaders continues our strategy of strengthening our portfolio in stable categories and diversifying into new markets, bringing much-loved brands to significantly more customers globally. We are excited about the growth opportunities that this acquisition brings.” Rob Vitale President and CEO of Post.