Red Ventures, a leading digital consumer choice platform, has agreed to acquire Bankrate, a leading online publisher, aggregator, and distributor of personal finance contentin for $1.4bn. The combination will create a scaled and diversified digital platform of consumer marketplaces. Bankrate’s comprehensive platform and millions of users across multiple brands will deepen Red Ventures’ footprint in the financial services industry and enhance relationships between financial services providers and consumers looking for trusted, authoritative information when making decisions about their personal finances and senior care. “We’re excited to join forces with the Bankrate team, which has built an impressive and powerful platform of consumer-facing financial services content and brands. Our capabilities are highly complementary. We see significant potential to leverage our technology, strategic partnerships and digital expertise and build on Bankrate’s leading platforms to help more consumers find the financial services and products that meet their needs.” Ric Elias, Red Ventures CEO.