Learfield completes merger with IMG.

Learfield, a leading provider of integrated marketing solutions in college sports, merged with IMG, a global leader in sports, events, media, and fashion. Financial terms were not disclosed. The merge has been made in order to create a more dynamic service provider in the increasingly competitive sports and entertainment marketing landscape. “Completing this merger is an important step toward our mission to best support our partners – including universities, collegiate athletic departments and brands – with tailored services and capabilities that drive results that ultimately help fund the student-athlete experience. Our respective companies bring so much to the table, and by building on our collective resources, relationships and experiences, we will deliver new and enhanced opportunities for all our partners,” Greg Brown, Learfield President and CEO.