Announced
Completed
Synopsis
Gauselmann Group-owned Merkur Sportwetten has purchased a 50% stake in Belgian sports betting company BetCenter. Financial terms were not disclosed. The 50% investment by Merkur Sportwetten will allow BetCenter to fall back on the know-how of the internationally operating group and thus drive forward the strategic expansion in the sports betting segment. The companies have cooperated in the technical field for some time. We are extremely happy to further deepen our very successful cooperation with BetCenter. BetCenter is a quality leader in the Belgian sports betting market which perfectly complements Gauselmann’s international business development strategy. The combination of BetCenter’s local market expertise and the resources of the Merkur Sportwetten network will ideally position our partnership for further growth,” Niko Steinkrauß, Managing Director Merkur Sportwetten.
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