Nielsen acquired AdIntel division of Ebiquity for £26m

Ebiquity sold their Advertising Intelligence business to Nielsen. The business comprises our Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US. The Advertising Intelligence business will complement and broaden Nielsen’s existing capabilities in key countries and is aligned with Nielsen’s broader strategy for Total Audience Measurement. In addition, our new digital ad intelligence solution has the potential to reduce Nielsen’s dependence on third party solutions. The cash consideration for the transaction is £26m (net consideration of approximately £20m after taxation and professional fees) subject to adjustments for working capital. Ebiquity CEO Michael Karg said: “This is a transformational moment for Ebiquity. We are now fully focussed on seizing market opportunities in our faster growing Media, Analytics and Tech practices, which we will enhance through our ability to invest in these services. Nielsen is the logical home for our colleagues and we wish them every success for the future.”