Announced
Completed
Financials
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Tags
software-as-a-service
marketing
Single Bidder
Acquisition
Completed
Friendly
Private
software development
United States
Media Agencies
marketing company
Domestic
Majority
Synopsis
Gannett, a publicly traded American media holding company, completed the acquisition of WordStream, a search marketing software company, for $150m. “This acquisition marks another critical milestone in Gannett’s digital transformation, enhancing our ability to support businesses and agencies in our local markets with the intelligent, data-driven marketing solutions they need to drive growth. WordStream’s technology, extensive data and analytics capabilities together with an experienced executive team will bring tremendous value to Gannett’s expanding digital marketing services business,” Robert Dickey, Gannett President and CEO.
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