Announced
Completed
Financials
Sources
Tags
Acquisition
Private
Single Bidder
yachts
Friendly
Completed
United States
Recreational Vehicles and Boats
Synopsis
Polaris Industries, an American manufacturer of snowmobiles, ATV, and neighborhood electric vehicles, acquired Boat Holdings LLC, a boat manufacturer, for $825m. The move into the recreational marine market expands Polaris’ already recognizable presence in the overall outdoor powersports space. Through this acquisition, Polaris will be able to offer customers a range of motor-powered options to help consumers enjoy the great outdoors on land or in the water. More so, customer demographics across the off-road vehicle and boating segments are similar, with approximately 30 percent of Polaris customers owning a boat. Polaris expects that these cross-selling opportunities will increase sales and provide additional value to shareholders.
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