Polaris Industries acquired Boat Holdings LLC for $825m.

Polaris Industries, an American manufacturer of snowmobiles, ATV, and neighborhood electric vehicles, acquired Boat Holdings LLC, a boat manufacturer, for $825m. The move into the recreational marine market expands Polaris’ already recognizable presence in the overall outdoor powersports space. Through this acquisition, Polaris will be able to offer customers a range of motor-powered options to help consumers enjoy the great outdoors on land or in the water. More so, customer demographics across the off-road vehicle and boating segments are similar, with approximately 30 percent of Polaris customers owning a boat. Polaris expects that these cross-selling opportunities will increase sales and provide additional value to shareholders.