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New Deal


Announced

United Talent Agency to acquire Press X and Everyday Influencers.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Private

Media Agencies

marketing agency

United States

management company

Domestic

Pending

Majority

Friendly

Single Bidder

Acquisition

Synopsis

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United Talent Agency, a talent and entertainment company, agreed to acquire Press X, an esports talent and marketing agency, and Everyday Influencers, a management company that represent streamers. Financial terms were not disclosed. “Our agency represents an amazing roster of talent that truly personify the best of the esports community and streaming culture. With UTA’s vast resources and track record of establishing talent in entertainment and music, we are thrilled to lead this seismic change in the industry and to drive the convergence of games, sports and culture,” Damon Lau, Press X and Everyday Influencers Co-Founder.

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