Announced
Financials
Tags
Private
Media Agencies
marketing agency
United States
management company
Domestic
Pending
Majority
Friendly
Single Bidder
Acquisition
Synopsis
United Talent Agency, a talent and entertainment company, agreed to acquire Press X, an esports talent and marketing agency, and Everyday Influencers, a management company that represent streamers. Financial terms were not disclosed. “Our agency represents an amazing roster of talent that truly personify the best of the esports community and streaming culture. With UTA’s vast resources and track record of establishing talent in entertainment and music, we are thrilled to lead this seismic change in the industry and to drive the convergence of games, sports and culture,” Damon Lau, Press X and Everyday Influencers Co-Founder.
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