Norwest Equity invests in Wahoo Fitness.

Norwest Equity, a middle market investment firm invests, in Wahoo Fitness, a technology-focused fitness company that specializes in smart training products such as indoor bike trainers, GPS bike computers, apps and sensors for cyclists, runners, and fitness enthusiasts. Financial terms were not disclosed. “Wahoo represents a highly reputable brand in the evolving fitness technology space through its ecosystem of category-leading products. Chip Hawkins and his team have generated impressive growth during Wahoo’s short history, and their work has positioned the Company for continued growth not only within its current offerings but also through additional products and channels in the near future. NEP is fortunate to partner with the Wahoo team, and we view this opportunity as a great fit with our active lifestyle investment platform,” Tim DeVries, NEP Managing Partner.