Announced
Financials
Sources
Tags
Acquisition
Pending
Single Bidder
Customer Relationship Management
marketing
Private
Friendly
United States
Synopsis
Acxiom, the data foundation for the world's best marketers, today announced that it has entered into a definitive agreement to sell its Acxiom Marketing Solutions business to Interpublic Group, one of the world's leading organizations of advertising agencies and marketing services companies, for $2.3 billion in cash. The transaction was unanimously approved by Acxiom's Board of Directors and is expected to close by the end of calendar 2018.
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