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New Deal


Announced

Interpublic Group acquired Acxiom Marketing Solutions business for $2.3bn.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Pending

Single Bidder

Customer Relationship Management

marketing

Private

Friendly

United States

Synopsis

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Acxiom, the data foundation for the world's best marketers, today announced that it has entered into a definitive agreement to sell its Acxiom Marketing Solutions business to Interpublic Group, one of the world's leading organizations of advertising agencies and marketing services companies, for $2.3 billion in cash. The transaction was unanimously approved by Acxiom's Board of Directors and is expected to close by the end of calendar 2018.

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