Primus Australia Pty Ltd trading as Companion Brands and its shareholders have reached an agreement to enter into a sale transaction with Adventure Holdings Australia Pty Ltd, subsidiary of Odyssey Private Equity. The terms of the transaction are confidential. As part of the transaction, AHA will acquire 100% of the Melbourne based outdoor and industrial products business. Founded in 1993, the Business has a strong track record of product innovation and growth through retailers both domestically and internationally. Companion distribute to over 3400 outlets across leisure, hardware, auto and outdoor categories. Steven McLaughlan, CEO of Companion said: “This is the perfect strategy for our business to continue its expansion both here in Australia and overseas. Our brands will complement the great work that AHA is already doing with the OZtrail business. For Companion brands it is business as usual as the new owners want the business to continue on its path of product innovation and sales growth”.