GfK SE, a portfolio company of KKR & Co, reached an agreement to divest four global divisions of its custom research business (Customer Experience; Experience Innovation; Health; and Public Affairs) to Ipsos S.A. for an enterprise value of €105m. Close to 1,000 GfK professionals would join Ipsos in 25 countries globally at the closing of this transaction. The estimated 2018 revenue for the acquired businesses exceeds €200m, with EMEA contributing to around 55% of the revenues, the Americas 39% and APAC 6%. Commenting on the transaction, Didier Truchot Ipsos’ Founder, Chairman & CEO, said: “This deal furthers our goal to implement the Total Understanding project, a growth plan as close as possible to clients needs, and to make the Ipsos brand synonymous with excellence in providing a better understanding of Society, Markets and People. I look forward to welcoming the GfK Research teams to Ipsos and together strengthening our skills in these four key business areas, reinforcing a global powerhouse in market research, with the best talents in the industry.”