Best Buy, an American multinational consumer electronics retailer headquartered in Richfield, Minnesota, acquired Greatcall, a connected health technology company based in San Diego, from GTCR, a private equity firm, for $800m. The acquisition is a manifestation of the Best Buy 2020 strategy to enrich lives through technology by addressing key human needs. It is specifically focused on addressing the growing needs of the aging population with the help of technology products, services and solutions. The health space is a large, growing market where technology can help in particular address the needs of aging consumers, their caregivers, payers and providers. Today, there are approximately 50 million Americans over age 65, a number that is expected to increase by more than 50 percent within the next 20 years.