Announced
Synopsis
Luigi Lavazza, one of the world’s largest coffee companies, has agreed to buy Mars Drinks Business, including the Flavia and Klix systems, leading brands in the Office Coffee Service (OCS) and Vending segments, from Mars, a world-renowned food producer. The offer values Mars Drinks Business at around $650m. The businesses involved in the acquisition generated a turnover of approximately $350m in 2017, and has a workforce of approximately 900 people. “This acquisition fits perfectly within our international expansion strategy, the objective of strengthening key markets, as well as the pursuit of having an even closer relationship with end consumers. Indeed, this acquisition strengthens the Lavazza Group’s position in the OCS and Vending segments, which offer considerable opportunities for growth and development. Today’s transaction with Mars, Incorporated is consistent with a common vision and shared values between two prominent family-owned companies who have a strong focus on delivering quality products with an uncompromising commitment to our employees and associates, with a long-term vision.” Antonio Baravalle, Lavazza Group Chief Executive Officer.
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