Walmart announces the acquisition of ELOQUII.

Walmart, retail and wholesale giant, announces the acquisition of ELOQUII, a digitally native vertical brand focused exclusively on the $21B women’s plus-size market. "What makes a digital brand great is how it converts a pain point in the market into a source of delight for the customer. It means creating real connections with people, building a spirited and interactive following, and offering customers an experience they can’t get anywhere else. It means offering a broad and growing range of great products for that customer and fundamentally elevating how they are served both online and offline. ELOQUII allows us to do all these things. I’m so excited to welcome them to our team and look forward to amplifying the ELOQUII experience even further." Andy Dunn, Walmart Senior Vice President of Digital Consumer Brands