Announced
Completed
Synopsis
Exterior Plus, the out-of-home advertising platform of H.I.G. Capital, announces the acquisition of Impactmedia, a leading shopping mall advertising company, with over 630 million viewers in high-traffic premium locations throughout Spain. “Impactmedia is a leading company in the shopping malls segment, and fits perfectly with the growth strategy of Exterior Plus, complementing our offer and providing significant incremental value to our clients”. Pablo Gonzalez Ayala, Exterior Plus CEO Terms of the transaction were undisclosed.
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