Oaktree Invested $100m in Assembled Brands.

Assembled Brands, the company financing emerging consumer goods brands, announced that it has closed $100m in permanent capital from funds managed by Oaktree Capital Management. The company will use the funds to expand its breadth and reach to include new product categories from all industries and continue developing its proprietary underwriting technology. “We know from our own experience building brands, that capital at an early stage is often the hardest to come by but is also able to drive some of the most significant value creation and ROI. The team at Oaktree immediately understood that our business model of providing data-driven formula to extend capital in the form of hybrid credit and equity is innovative and scalable.” Adam Pritzker, Assembled Brands founder and CEO.