Sentinel Capital Partners bought Holley Performace Products from Lincolnshire

Sentinel Capital Partners acquired Holley Performance Products, a market leader in branded performance products for automotive enthusiasts, from Lincolnshire Management Inc. No financial terms were disclosed. Holley will be combined with Driven Performance Brands, a platform acquired by Sentinel in 2015. “Holley is a strong, consumer-focused company with a portfolio of powerful brands and a meaningful edge in engineering and technology,” said Jim Coady, a partner at Sentinel. “Holley operates in the large, highly-fragmented, and steadily growing automotive enthusiast market. Led by a deeply-involved and experienced management team, Holley has a proven ability to integrate add-on businesses successfully and leads the industry when it comes to product innovation. We believe that Holley and Driven are extremely complementary in terms of culture, brands, and capabilities. Combining Holley and Driven creates the largest and most diversified business in the industry.”