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New Deal


Announced

Acquisition of Flywheel Digital by Ascential plc

Financials

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Transaction Value£47m
Consideration TypeCash, Contingent Deferred Consideration
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Friendly

Private

Acquisition

managed services

brand performance solutions

Single Bidder

software development

United States

Software

Synopsis

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Acquisition of Flywheel Digital, a leading US-based provider of managed services to consumer product companies trading on Amazon, by Ascential plc, the global specialist information company focused on the digital economy, for an initial cash consideration of $60m plus earn out payments payable over three years. The transaction is expected to be earnings accretive in Ascential's current financial year.

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