ConversionPoint Technologies acquired Inuvo for $75.5m.

ConversionPoint Technologies acquired Inuvo, an internet advertising technology and digital publishing company for $75.5m. The acquisition will be a cash-and-stock transaction valued at approximately $2.22 per share of Inuvo common stock based on 34,077,624 common shares outstanding and restricted stock units. Inuvo shareholders will receive $0.45 per share in cash and stock valued at an estimated $1.77 per share. According to the CEO of Inuvo, Rich Howe: “With our combined technologies, data sources and industry partners, we will be able to offer an even greater level of eCommerce transparency and sophistication across small, medium and large business segments. We see this combination allowing us to pursue a shared vision of providing more powerful solutions for eCommerce.”