Announced

NewSpring invested in Messagepoint.

Synopsis

NewSpring has made an investment in Toronto-based Messagepoint, a provider of customer communications management software and services. No financial terms were disclosed. The capital infusion will be used to expand Messagepoint’s R&D initiatives and boost its sales and marketing functions. “Businesses are seeking innovative solutions that make content creation easy and intuitive, and that require significantly less professional IT involvement,” commented Brian Kim, NewSpring Principal. “Messagepoint offers exactly this and allows the enterprise to regain control over their customer communications and experiences. We look forward to partnering with CEO Steve Biancaniello and the entire dedicated team at Messagepoint to further grow this already successful brand.”

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