Atar Capital has completed the acquisition of Microcel Corporation, a distributor of technology products in Canada, partnering with Rick Henry, Founder of Microcel. Henry will remain a shareholder and will continue as Microcel's President and CEO. Microcel Corporation offers exclusive distribution arrangements with high value brands, as well as a proven multi-channel network that includes Canada's most prominent consumer electronics stores, big-box retailers and specialty retailers. Microcel works with leading brands such as GoalZero, Polk, Belkin, fitbit and Logitech. "We are excited to partner with Rick and the Microcel team on this transaction. We see tremendous opportunity in Canada's growing retail and e-commerce markets," says Cyrus Nikou, Founder and Managing Partner at Atar Capital.