Playtika acquired game developer Wooga for $100m.

Playtika, an Israeli game developer, acquired Wooga, a mobile-first game developer in Berlin, for $100m. “We see great opportunities for Playtika in the casual games genre and our acquisition of Wooga firmly positions us for this next phase of our evolution” said Robert Antokol, Playtika’s Founder and CEO. “Playtika’s strengths in live-ops, advanced AI and personalization at scale will serve as a springboard for Wooga’s creativity in ideating and developing winning story-led titles. Together we’ll bring audiences worldwide a whole new level of game experiences that never cease to captivate and engage. Wooga are a driven and passionate team with a strong leadership and we’re thrilled to have them join the Playtika family.”