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New Deal


Announced

Completed

Procter & Gamble acquired Walker & Company Brands.

Synopsis

Walker & Company Brands, the company that makes health and beauty simple for people of color, joined the Procter & Gamble Company family of brands to better serve consumers of color around the world. Walker & Company Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by CEO and Founder Tristan Walker. The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color. “The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customized products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.” said Alex Keith, CEO of P&G Beauty.

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