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New Deal


Announced

Gameloft acquired FreshPlanet.

Financials

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Transaction Value-
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Capital Bid For100%
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mobile applications

Private

United States

Software

Acquisition

Synopsis

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French video game publisher Gameloft acquired FreshPlanet. FreshPlanet is responsible for both SongPop and SongPop 2 apps, the former of which has been downloaded over 100m times. Under Gameloft's wing, it will continue operating under current CEO Mathieu Nouzareth in its New York headquarters. Financial terms were not disclosed. "FreshPlanet is the unmatched category leader in music trivia," said Gameloft CEO Stéphane Roussel. "Their mobile games gather a large and engaged audience and are developed with a level of craft and passion that is everything we stand for. This naturally led us to bring them on board. With FreshPlanet's talent and creativity, we see great opportunities to develop new ways of having fun and to reinforce our presence in North America.

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