SIGNA Sports United forms strategic partnership with AEON and Central Group.

SIGNA Sports United continues to expand and is entering into a strategic partnership with Asia’s largest retail companies AEON and Central Group. With this partnership, SIGNA Sports United is underlining its long-term goal of becoming the number one global sports e-commerce platform. AEON Co., the leading #1 retailer in Japan will acquire 7.5% and Central Group, the leading retailer in Thailand and South-East Asia will acquire 4% in SIGNA Sports United through issuance of new shares. The proceeds from the capital increase will be invested into SIGNA Sports United’s growth strategy. In addition to the financial investment, the partners have agreed to enter a long-term strategic partnership to build a leading sports retail platform in Asia following the successful sports specialists’ strategy of SIGNA Sports United in Europe. “This is a major step forward for our group”, says Stephan Zoll, CEO of SIGNA Sports United. “Both partners have leading positions in their respective home markets and we are now joining forces to pave the way into the Asian sports online retail market. Global expansion is part of SIGNA Sports United’s long-term strategy and we are grateful for this partnership with our new shareholders AEON and Central Group.”