Cision, a provider of media software and services to PR and marketing communications professionals, completed the acquisition of Falcon.io, an integrated SaaS platform for social media strategy, for $126m. With the addition of these social media capabilities, Cision further demonstrates its commitment to be a true, end-to-end provider of earned media management solutions. "Cision's earned media management vision and leading comms technology is very synergistic to the Falcon vision of offering best in class technology to streamline an array of related social media and customer experience use cases on one strong technology platform. Together, we will provide our customers with an unparalleled, complete communications solution," Ulrik Bo Larsen, Falcon.io Founder and CEO.