Vestar Capital-backed Healthgrades acquired Influence Health

Healthgrades, the leading online resource for information about physicians and hospitals, acquired Influence Health. The acquisition will enhance Healthgrades’ ability to deliver the most comprehensive suite of digital services to its combined installed base of health system clients representing over 1,500 hospitals, expanding Healthgrades’ offerings in web services, listings and reputation management. In addition, the acquisition will expand Healthgrades’ position as the largest CRM provider in the healthcare market and extend the company’s ability to create comprehensive web experiences that are fully integrated into Healthgrades’ CRM platform. "As healthcare consumerism has dramatically changed the way health systems engage and build long-term relationships with consumers, Healthgrades has worked to build a platform that allows our partners to employ data-driven, digital-first strategies so that they can connect with patients along their care journey. With the addition of Influence Health’s core competencies and expertise, Healthgrades’ platform will better deliver marketing strategies that empower health systems to more effectively connect with consumers." said Rob Draughon, CEO, Healthgrades.