You & Mr Jones, the world's first global brandtech group, acquired Oliver and its parent firm Inside Ideas Group, a B2B and B2C creative and digital agency. Financial terms were not disclosed. Simon Martin, founder and chief executive Oliver and Inside Ideas Group added: “We're excited to be joining a group that enables our clients to tap into a broad range of amazing tech-led products and capabilities. We already offer brand marketers a totally new in-house creative model – now they will also be able to access a wider spectrum of the most advanced and innovative marketing technology solutions."