Announced
Completed
Financials
Sources
Tags
AdTech
Poland
Acquisition
Digital Services
Private
Auction
Friendly
Completed
Majority
Private Equity
Synopsis
Cinven completed its investment in RTB House, a global provider of state-of-the-art retargeting technology for brands. Financial terms were not disclosed. Headquartered in Warsaw, Poland, RTB House leverages deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have displayed purchase intent. RTB House has a blue-chip customer base of close to 1.5k clients worldwide including Adidas, Trivago, Orange and Walmart. Established in 2012, RTB House has global operations with 20 offices worldwide and employs more than 400 people across EMEA, APAC and the Americas. “RTB House is a very exciting business that has demonstrated significant growth, has a strong blue-chip client base, and impressive market-leading technology," Chris Good, Cinven Partner.
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