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New Deal


Announced

Completed

Cinven completed the investment in RTB House

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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AdTech

Poland

Acquisition

Digital Services

Private

Auction

Friendly

Completed

Majority

Private Equity

Synopsis

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Cinven completed its investment in RTB House, a global provider of state-of-the-art retargeting technology for brands. Financial terms were not disclosed. Headquartered in Warsaw, Poland, RTB House leverages deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have displayed purchase intent. RTB House has a blue-chip customer base of close to 1.5k clients worldwide including Adidas, Trivago, Orange and Walmart. Established in 2012, RTB House has global operations with 20 offices worldwide and employs more than 400 people across EMEA, APAC and the Americas. “RTB House is a very exciting business that has demonstrated significant growth, has a strong blue-chip client base, and impressive market-leading technology," Chris Good, Cinven Partner.

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