GREEN SWAN acquires Maxi Toys from Blokker Holding.

Maxi Toys, the toy retailer with stores in Belgium, France, Luxembourg and Switzerland, is being acquired by a new shareholder, GREEN SWAN, which bought the Spanish and Portuguese operations of Toys “R” Us last year. Simultaneously with this acquisition, GREEN SWAN announces its intention to further expand the Maxi Toys brand by continuing with the omnichannel approach, and by adding innovation and personalised in-store experience. GREEN SWAN is acquiring all Maxi Toys' activities, stores and logistical operations, with the intention of further growing the company and pushing development and innovation on toys industry in Europe. Paulo Andrez, CEO GREEN SWAN: “With our toy brands in other European countries, especially with Toys ‘R’ Us in Spain and Portugal, we are succeeding in revolutionising a turbulent toys market. A revolution that shows that toys stores are much more than just products and an industry for families and people of all ages. With Maxi Toys we see a great potential to offer the customer an even better personal experience, in-store, online and in combinations of the two."