Unilever acquired home cleaning products maker The Laundress.

Unilever, a British-Dutch transnational consumer goods company, acquired The Laundress, a global premium eco-friendly line of detergent, fabric care, and home cleaning products based in New York. Terms of the transaction were not disclosed. Kees Kruythoff, President of Unilever’s Home Care business said: “With its line of beautifully crafted eco-friendly products and fast-growing following in the US and China, particularly among millennials, The Laundress is a strong addition to our portfolio of leading Home Care brands. Its distribution network across specialty retailers, direct-to-consumer and e-commerce, combined with Unilever’s global reach creates an ideal launch pad towards giving more people around the world the distinct ‘The Laundress’ experience”.