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New Deal


Announced

LBO France-backed My Media Group acquired Peak Ace.

Synopsis

My Media Group, France’s leading independent consulting and media buying group, acquired a 51% majority share in Peak Ace, Germany’s leading independent performance marketing agency operating in over 20 languages. Financial terms were not disclosed. With this acquisition, My Media Group takes on a new, international dimension, allowing them to offer their clients truly global campaigns and strategies and thus unlocking new markets and advantageous opportunities to scale internationally. Peak Ace now joins the 5 complementary sister companies that comprise the My Media Group, each offering their own unique approach to digital marketing. "It is truly terrific to find a partner company which shares our ambitions and recognises the value in fostering a pioneering corporate culture as we do. Now we’re looking to the future – we’re eager to take Peak Ace to the next level and to explore the fortuitous opportunities of our partnership with My Media Group!” Bastian Grimm, Peak Ace CEO and Director of Organic Search.

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