Taptica, an advertising technology company, completed the merger with RhythmOne, an American digital advertising technology company, in a £260m deal. The Merger is intended to be structured as an acquisition of RhythmOne by Taptica and the terms of the combination are intended to be set such that Taptica will issue 28 new Taptica shares for each 33 RhythmOne shares held by RhythmOne shareholders. On this basis, following the Merger and on an illustrative basis, existing Taptica shareholders will hold approximately 50.1% and RhythmOne shareholders would come to hold approximately 49.9% respectively of the Enlarged Group.