Announced
Synopsis
United Talent Agency has announced its acquisition of Digital Brand Architects, a social media marketing agency for digital artists and influencers. DBA will operate independently from UTA and "maintain its distinct brand identity and existing business operations," according to a release. Penchansky will continue to run DBA with execs Reesa Lake and Vanessa Flaherty and the company will continue to operate out of its offices in New York and L.A. As part of the acquistion, UTA will also own DBA's interest in Digital Brand Products, "which builds and brokers new fashion, beauty and other licensed products around DBA’s clients," according to a release, as well podcast producer and distribution arm Dear Media that launched 20 new influencer-driven podcasts since mid-2018. “Raina and her team have built an extraordinary company, with an inspiring, client-first culture, that has allowed them to be true leaders in the influencer marketplace,” says Brent Weinstein, UTA partner and chief innovation officer, who will oversee DBA and its associated entities.
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