LDC-backed Lucid Group to acquire Bluedog.

LDC-backed Lucid Group, a global family of healthcare communications agencies, agreed to acquire Bluedog, a digital consultancy business. Financial terms were not disclosed. “This is a perfect match and builds on Lucid’s leadership position in medical communications. We have developed a reputation for excellent content and scientific storytelling. The capability that Bluedog bring is a key piece of the jigsaw. Bluedog’s talent and capability will be instrumental in enhancing our audience reach and engagement, helping transform lives. This helps us deliver our mission of improving patients’ lives through communication,” Dennis O’Brien, Lucid CEO.