JPJ Group, a leading global online bingo-led operator, sold its Mandalay operating business to a subsidiary of 888 Holdings, a public company which owns several popular gambling brands and websites, for total cash consideration of £18m. The divestment of Mandalay will enable JPJ to concentrate on a more focussed brand strategy in the U.K. through Jackpotjoy, the market's leading bingo-led brand and optimise the Group's return on its marketing investment.