reach4entertainment enterprises, the entertainment marketing communications group, acquired Agency Press Limited (trading as "Sold Out"), an independent full-service advertising agency, for £10m. Lord Michael Grade, Chairman of R4E, commented: "The acquisition will mark a significant milestone for the Group and play a major role in diversifing our client base beyond just theatre. Sold Out has built an excellent reputation within the entertainment sector and has a high-quality, long term client base to match. It has delivered many successful campaigns across live music, festivals, sports and events, which are all areas where r4e is seeking to move in to. Bringing Sold Out into the Group will enable us to strengthen our entire marketing and advertsing offering."