Announced
Completed
Financials
Tags
Spain
Private
Single Bidder
Media Agencies
Acquisition
Completed
independent creative agency
Majority
Friendly
Synopsis
Dentsu Aegis Network, a multinational media and digital marketing communications company, completed the acquisition of a stake in Comunica+A, Spain’s largest independent creative agency. Financial terms were not disclosed. "The barriers that used to exist in communications and advertising are disappearing. This goes way beyond bringing agencies together. We are creating a model that offers brands an integrated approach that brings programmatic tools and expertise in analytics together with scale in bought media and outstanding creativity and content," André Andrade, Dentsu Aegis Network CEO for Iberia & Sub Saharan Africa.
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