Ardenton Capital invested in Budget Greeting Cards.

Private equity firm Ardenton Capital invested in Budget Greeting Cards, which designs and sells greetings cards and gift wrap, as well as other stationery and celebratory products to SME businesses. Financial terms were not disclosed. Michael Bradbury, Director of Ardenton UK said: “BGC has built an excellent reputation and a market leading position across the UK and Ireland, and benefits from a passionate and extremely knowledgeable management team. We will assist management in developing new routes to market for the business and its products, which will unlock future growth. In the short term, BGC will launch a new cash and carry outlet in Nottingham and will commence development of an online presence. We look forward to working closely with the management team to continue to scale the business and maintain the legacy of its founders.”