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New Deal


Announced

Ocean Outdoor acquired the Ngage Media and Interbest for €51m.

Synopsis

Ocean Outdoor has acquired Interbest and Ngage Media, two leading digital out-of-home companies operating across the Netherlands, for a combined cash consideration of c. €51m ($63m). Interbest is the country's biggest independent roadside operator with 88 digital and static OOH masts in prime locations on the busiest road and motorway networks. Ngage Media is a 100% pure play digital operator with 76 large full motion digital screens in 50 locations across the Randstad megalopolis which includes Amsterdam, Rotterdam, Utrecht and The Hague. "Ocean has established a strong track record of unlocking the true value of acquired businesses. We plan to accelerate both company's development plans, aligning the businesses within their own markets by sharing DOOH expertise and fast-tracking investment. Ocean has developed a strong, long term relationship with the management teams who were among the first international partners in Ocean's Alliance network. We are really looking forward to working even closer with them on this next stage of the Ocean voyage." Tim Bleakley, Ocean CEO.

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