Announced
Financials
Tags
beauty incubator
Private
beauty care
Pending
beauty retailers
Acquisition
France
Majority
Private Equity
Cosmetics
Single Bidder
Synopsis
Bain Capital Private Equity, a leading global private investment firm, has acquired a majority stake in Maesa, a global beauty brand incubator supplying leading retailers and beauty companies operating worldwide. Financial terms were not disclosed. Under this joint ownership of Bain Capital Private Equity and Maesa’s co-founders and management, the company will enter the next phase of its growth strategy. Surpassing competition, Maesa has grown to be the leading global provider of beauty brand incubation and strategic outsourcing. By housing vertically integrated Marketing, Design, Engineering, Product Development and operations, Maesa provides customers unsurpassed speed to market providing exclusive products across the beauty industry including haircare, colour cosmetics, personal care and fragrance. “Greg, Julien and the management team have built a remarkable business. We could not be more excited to partner with Maesa to continue to develop this innovative brand creation approach in an evolving beauty landscape.” Miray Topay, Bain Capital Private Equity Principal.
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