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New Deal


Announced

Wagram Equity Partners acquired Creamy Creation from Royal FrieslandCampina.

Financials

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Transaction Value-
Consideration Type-
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Brewers

Food Products

cream liquor

Private

Netherlands

Private Equity

Single Bidder

Synopsis

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The Dutch investment company Wagram Equity Partners acquired Creamy Creation, new owner of cream liqueur manufacturer from Royal FrieslandCampina. Financial terms were not disclosed. Creamy Creation has developed itself into a successful player in the segment of alcoholic cream liqueurs. The company has 84 employees. Creamy Creation will continue to develop and sell distinguishing cream liqueurs. The transaction includes the production of cream liqueurs in Rijkevoort and sales office in Paramus. FrieslandCampina Ingredients wants to focus more on nutritional and functional solutions with its ingredients. It was also agreed between parties that Wagram will start producing canned cream for FrieslandCampina in Rijkevoort.

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